The art of leadership using Social Media
Ana Maria Zurita Delfin
I believe they have the two different versions in order to reach to a larger demographic, some people might not want to download the app to their phones because of different reason (most of them are probably the older demographic). These people can still order from their phones using the mobile web app.
Most of the people that might have downloaded the app are young adults and students, that’s why pizza pizza has some promotions for them.
From the marketing point of view Pizza Pizza successful app allows the company to continue being in a top of mind pizza option for its customers, allowing their customers to have access to their app, promotions, and locations at the touch of a bottom.