The art of leadership using Social Media
a) Approached: McDonald approached the app technology with the objective of improving their 4 Ps of their marketing mixt:
A similar campaign that teaches kids to put the garbage in the garbage bins is: KICK THE TRASH’ CAMPAIGN.
They also have seasonal promotions apps that are according to the weather like MCDONALD’S ICED FRUIT SMOOTHIE APP.
In addition they have meals promotions like MCDONALD’S FREE BREAKFAST DAY
(Andrew Warren-Payne, 2013)
b) Effective: All the apps created by McDonald’s were effective, each of them had its own objective which mainly are either increase new product awareness, promote all their products, drive people to the store and improve the negative image about their ingredients.
b) Risk: The only risk that I can find in this case are their competitors.
a) Approached: Target’s app marketing strategy approaches their customers by relating mainly to three of the four marketing mixt elements that are the product place and promotions in the TARGET MOBILE APP.
b) Effective: This app that improves their customer’s shopping experience in.
b) Risk: The only risk that I can find in this App strategy is the fact that the store provides free Wii fi inside the store; this fact could encourage people to compare Target’s prices to their competitor’s prices.
a) Approached: Corona is a product that has many advertising regulations, that’s why they always approach to their target market with the concept of happiness, beach, etc. In this case they targeted their party and music Corona’s customers lovers in partnership with Mogreet and Grooveshark they created the CORONA TAPS SMS.
This application is a Virtual DJ Beach Getaway that is mainly a Promotion that allows people to become virtual DJ’s and host their own exclusive parties via an SMS mobile marketing campaign.
This application follows the following procedure:
a) Effective: I believe selling a very creative concept idea instead of a product is very effective for products like alcohol and taco.
b) Risk: They shouldn’t have any risk related to the app, as long as they do everything legal.
Andrew Warren-Payne. (2013, July 10). brilliant-digital-marketing-campaigns-from-mcdonald-s. Retrieved November 13, 2013, from econsultancy.com: http://econsultancy.com/ca/blog/63032-10-brilliant-digital-marketing-campaigns-from-mcdonald-s
Kats, R. (2013, May 31). Mobile commerce Daily. Retrieved November 13, 2013, from http://www.mobilemarketer.com: http://www.mobilemarketer.com/cms/news/messaging/10054.html
Target. (2013, July 18). More to Love: The Target Mobile App. Retrieved NOvember 13, 2013, from Youtube: http://www.youtube.com/watch?v=CsFpLUf6vsA