The art of leadership using Social Media
The First thing Haroldify2 should do is to re brand itself as a marketing automation business that offers Web 2.0 service. They have to do so by:
1. Positioning Message
In my opinion before stating a key message we need to create a positioning message. The positioning statement has the goal to distinguish the brand form competitors
The mentioned statement has to answer the following questions:
Harodfy is a leader in the marketing automation business, which offers its B2C and B2B clients a unique service of marketing automation strategy by measuring it with its exclusive analytic system, which ultimately generate revenue for its clients.
2. Key messaging
After having the Positioning Statement it is easy to state the Key message, which has to have the following criteria:
Harodfy is a leader in the marketing automation business; its happy and successful clients reflect a distinctive image among their competitors. Its strategy focus on a unique automatic system of tracking and measuring every decision is taken.
3. Content Marketing Tactic
The Content Marketing Tactic must be quality. It should act as a push element in order to get new customers.
It should be a complete Integrated Marketing Communication Strategy that has the following main elements (online platforms):
In addition to the mentioned content marketing tactics Harodfy should implement some of the following elements:
Kansier, F. (2006, May 28). Tutorials. Retrieved November 11, 2013, from Marketing Profs: http://www.marketingprofs.com/tutorials/kanzler1.asp
Pollard, C. (2007, January 8). Developing effect key messages . Retrieved November 11, 2013, from Smallbusinesspr: http://smallbusinesspr.wordpress.com/2007/01/08/developing-effect-key-messages/