The art of leadership using Social Media
Some of the characteristics that social media generated are summarized below:
2. What about social media has been a positive of negative influence of communications?
Like everything in life, social media also has its positive and negative influence in communications and in people’s lives. I would say that most of the positive aspects of it are on the marketer’s side and most of the negative aspects are human related. Some of the most important are:
In order to be a real social communication, the message should be delivered through a medium where the receiver (target market) will understand it and will generate interaction. The receiver can participate in the communications by commenting and interacting. (Macgrawhill, 2012)
The social media plan should be created according to the type of company, the audience we are connecting with, and the objectives for using the medium. It should be integrated with other types of marketing such as: advertising, PR, promotions, SEO, according to the need.
4. How has social media changed the press to PR professional dynamic?
Some of the ways that social media changed today’s press to PR are:
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Greenberg, P. (2012). Social CRM strategies tools and techniques for engagin your customer (Vol. 4rth). New York, USA: MacGrawhill.
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Markegint Charts Staff. (2013, January 9). Social Networking eats up 3 hours per day on average american user. Retrieved October 26, 2013, from http://www.marketingcharts.com/wp/interactive/social-networking-eats-up-3-hours-per-day-for-the-average-american-user-26049/
MIA PEARSON. (2011, December 15). Marketing. Retrieved October 26, 2013, from The Globe and Mail: http://www.theglobeandmail.com/report-on-business/small-business/sb-marketing/advertising/social-media-changing-how-pr-and-media-interact/article4181107/