Follow and Being followed

The art of leadership using Social Media

Case Study – Fun Time Studios

Case Study Fun Time Studios

 

Traditional Campaign + Social Media (Based on $ 10,000.00 client’s budget)

Questions 1 and 2 are summarized in the following chart. According to the budget provided, the best option for Fun Time Studios was to use only Facebook and Twitter as Social Media platforms. Almost 40% of the budget was allocated to traditional advertisement. The full-page ad on paper was not convenient to use, since it does not provide as many benefits (except for awareness) as social media does.

 

Type of Media

Week 1

Week 2

Week 3

Total cost + Creativity Development

Return

Comments and Benefits

Radio

 

 

 

 

0

 

 

per week

 

0

 

 

per week

 

1,000

 

 

per week

 

$1,300

 

 

Black plus one colour

 

2,766.7

Impressions

 

 

 

 

 

The main benefit of the radio advertisement is the awareness and conviction.

Print +Online Component

 

 

 

0

 

$ 2,650.00

Black plus one colour ¼ page

 

0

 

$2,650.00

 

 

37,500

Impressions

 

 

Print is the most expensive advertisement. It is not worth to pay a full size page.

 

 

 

 

 

TOTAL in advertising

$3,950

 

 

 

Social Media

Facebook

 

 

 

 

$937.5

 

 

 

$937.5

 

 

 

$937.5

 

 

 

$2,812.5

Cost includes:

Training, Running contests and notifications of new promotions and status updates.

Return on Investment Social media

 

ROI = (return – investment) / investment %.

 

 

 

 

Based on cost per click. Using the following formula:

What Are the Hidden Costs of Running a Social Media Campaign?

Social Media

Twitter

 

 

 

 

$1,000

 

 

 

$1,000

 

 

 

$1,000

 

 

 

$3,000

Cost includes:

Monitoring for related keywords, obtaining relevant followers and consistent feed updates.

Return on Investment Social media

 

ROI = (return – investment) / investment %.

 

 

 

Based on cost per click. Using the following formula:

What Are the Hidden Costs of Running a Social Media Campaign?

 

 

 

TOTAL

$9,762.5

 

 

 

 

Social Media takes time go build and three weeks is not enough. However, in both cases (traditional advertising and social media) the benefits are: awareness, web traffic, advertising, lead generation, sales conversion, content, satisfaction, market research.

 

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This entry was posted on October 7, 2013 by .
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