The art of leadership using Social Media
Twitter is one of the top four social media applications; it is a great tool that can create awareness for any organization or any person who likes to share their thinkin about any topic, without the need of a budget. (Thomas, 2012)
Some of the advantages of using Twitter are: It can be used as an instant focus group. If the organization had a blog, posts can automatically populate onto Twitter by using Twitterfeed.com. (Thomas, 2012)
The key is to create a snowball effect. It means if an organization’s followers retweet the organizations Twitter posting, all their friends might become new followers, and their friends retweet, and so on, and so on. Believe it or not, people often search for names on Twitter before they search for an organization’s main website.
Twitter is a prime location and interaction tool to help organizations build a brand real-time. Due to the limited 140-characters is not possible to post long text; however is good tool to repost the organization’s slogan, and build brand awareness.
3 main benefits
3 risks pertaining to using the platform correctly
(Advantages and Disadvantages of blogging, 2012)
Oreo and uses twitter during the Super Bowl Blackout
During the 34 minutes Super Bowl XLVII Blackout Oreo launched its campaign “You can still dunk in the dark”. This message caught on almost immediately, getting 15,000 resets. (Watercutter, 2013)
Oreo took this inconvenient as an opportunity and Twitter is the best tool to use at the same moment that situations are going on.
Advantages and Disadvantages of blogging. (2012, September 18). content. Retrieved September 28, 2013, from The mediaweb : http://mediaweb.northallertoncollege.org.uk/content/advantages-and-disadvantages-blogging-0
McGovern, G. (2005, August 23). Blogs and Blogging: Advantages and Disadvantages. Retrieved September 28, 2013, from http://www.webpronews.com: http://www.webpronews.com/blogs-and-blogging-advantages-and-disadvantages-2004-08
Thomas, L. (2012). the McGrw-Hill 36-Hour Course: Online Marketing. New York, USA: McGraw Hill.
Watercutter, A. (2013, February 13). oreo-twitter-super-bowl. Retrieved September 28, 2013, from http://www.wired.com: http://www.wired.com/underwire/2013/02/oreo-twitter-super-bowl/